Optimization of an editorial calendar
Through this article, we will give you the 3 main steps that will allow you to create an efficient editorial calendar.
1) Creation of the calendar structure according to the major events
Then, it is necessary to optimize the content around these events by creating recurring content and easy to reproduce. If we take the example of a sports club, there can be contents of match announcements, presentation of the team or announcements of the final result which are reused for each match and which are fixed in advance in the calendar.
2) Identification of off-peak periods
Therefore, it is important to have a specific content creation process, in order to create concepts that keep the audience on the edge of their seats throughout the year. These concepts can be mini-series, co-productions with a partner, quizzes for followers, or any content that creates activity on the networks and interests the audience. This step requires more time to create concepts that work.
3) Optimization of the regularity and the content strategy
Be careful to allow time for the content to fall into place. The results do not come overnight, but after each post, each campaign, you have to look at the statistics and produce reports, in order to see what has worked and what needs to be improved. This is also the case for the publication days and times, the calendar can be recalibrated according to what is optimal for our audience.
The calendar is therefore set up but it is not fixed. Every 4 to 6 weeks, we need to review all the results to identify what worked and optimize what needs to be improved. This is how we understand, little by little, how to capture the attention of our community and how to make it grow.
More information on: https://www.theswisspeak.ch/sports/