If you are looking to better understand the behavior of your visitors on your e-shop, this case study is for you!

Our client had little information about user journeys on their site, making it difficult to identify friction points and optimize marketing campaigns. When was he losing his visitors? 

To understand this, he needed a solution that could easily track user interactions (page views, product views, adds to cart, removes from cart, purchases, etc.) without having to rely on constant technical support to implementing tracking codes.