Audit & Consulting
Is your digital presence still aligned with your objectives? Is your digital ecosystem up to date?
Get tailor-made advice and have your digital presence assessed by experts!
01
Audit of your digital ecosystem
We carry out a precise inventory of your digital ecosystem in order to establish an efficient and optimal approach for the development of your digital marketing strategy. We intervene on the points below, according to your request.
Once the audit is completed, we send you a complete and detailed report with, for each point, concrete recommendations for actions to be undertaken. A face-to-face presentation session is also planned, in order to discuss our recommendations with you. The goal is to be able to guide you in defining priorities.
Advertising Ecosystem Audit
Google Ads Account, Business Manager Meta-LinkedIn-TikTok
Our audit focuses on the configuration of your advertising ecosystem, we check its installation, the pixel configuration, the Conversions API and conversion tracking, and the configuration of the advertising account.
Advertising Ecosystem Audit
Advertising campaigns
We analyse your advertising campaigns, how they are implemented and managed, and challenge you on their relevance. We offer you recommendations for immediate actions with the aim of improving the performance of current campaigns.
Google Ecosystem Audit
Google My Business, Google Analytics 4, Google Tag Manager, Google Search Console
We know how important and tedious it is to configure these tools. An error or an oversight can quickly happen. We are here to ensure that all your data is properly usable.
Marketing Audit
Customer database
Based on an Excel document, we sort and optimise the attributes of your contacts present in the database. At your request, we segment it and give you our recommendations for marketing actions to fully exploit it.
Website Performance Audit
Technical, SEO and User Experience
Our tools allow us to analyse the performance of your website on several axes: the technical axis (loading speed, lazyloading, CSS script, technical site errors, etc.), the SEO axis (indexing of your site on Google, metadata, keywords, etc.) and the User Experience axis (analysis of your users’ behavior, mobile responsive, etc.).
Audit of Communication Channels
Activity and relevance of your presence
We analyse the impact of your organic presence on your different communication channels, as well as their relevance according to your objectives.
Are you not clear about your digital ecosystem, or do you want to better understand the priorities according to your objectives? Take stock with The Swiss Peak! Take our quiz and immediately receive an analysis of your digital ecosystem with personalized recommendations!
02
Consulting & Strategy
We help you situate your online presence in relation to your target and then help you define a global and coherent communication strategy according to your digital ecosystem and according to your needs.
Better yet, thanks to our technical expertise, we recommend and implement the right digital tools according to your digital development objectives.
We also work on non-digital mandates. The 2 co-directors of the agency have the knowledge in business development and strategic marketing to advise you through their commerce and business studies at HEC Lausanne, and through their past experiences.