Web Analytics & SEO
Position your site at the top of the search results using the latest SEO techniques and increase your visibility. We’ll help you generate organic traffic to your site. We can help you generate organic traffic to your site.
The role of MarTech in Web Analytics & Search Engine Optimisation
01
We have
The tools and techniques
Display your website in the first search results on the various search engines.
SEO (Search Engine Optimisation): This is an essential aspect of improving your digital visibility. We offer you a complete plan for improving your website’s SEO.
We analyse your data, look at how you rank against your competitors on search engines based on your specific keywords, and put in place an SEO strategy for your website over several months to improve your current positioning.
We work in two areas: technical SEO and content.
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… of users never click beyond the first search page.
02
Google Analytics
Traffic analysis
Google Analytics (GA4) is the ideal tool for getting the most out of your customer data. It allows you to analyse the behaviour of people who visit your site.
With the right settings, this tool allows you to measure all your web marketing actions, such as the effectiveness of your digital campaigns, the effectiveness of your SEO efforts, or the improvement of the user experience of an e-commerce.
Our agency will implement Google Analytics 4 for you, setting it up on your website so that you can measure what you want. We offer you personalised targeting techniques. This tool is essential for any strategic approach to marketing.
03
Help with analysis
Business Intelligence - Data Studio
Data centralisation
View all your marketing data in a single interface
We create a customised dashboard that’s quick and easy to analyse. This solution represents a real time-saver for the person using it, especially as it is possible (and easy) to share the dashboard.
Advantage
Your data in real time
Thanks to real-time data, you can effectively communicate up-to-date results and make immediate decisions.
04
Ongoing work
SEO
SEO, or Search Engine Optimisation, is the process of optimising a website and its content for search engines. Here are the 2 areas in which we work:
Technical SEO covers the optimisation of your website to meet the requirements of search engines such as Google and Bing. We use a range of tools and techniques to help you achieve the best possible ranking. We use a range of tools and techniques to help you achieve the best possible ranking.
“Content is King”. It must answer the questions that your target audience might have. The semantic lexicon used is very important. We take into account search volumes and search intent to help you optimise your web content.