The Swiss Peak
Marketing. Digital. Technique

Our Services

Our services, which have a technical dimension, aim to set up an optimal digital ecosystem so that you can target the right person with the right message, at the right time and in the right place.

For the connoisseurs:

All our actions have a common goal: performance! CTR, CPC, CPM, ROAS are the main metrics that will allow us to adapt your marketing activities to optimise your KPIs.

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360°

Our digital expertise

We are aware of the situation on the ground, which is why we act on three levels of intervention. We usually start with an analysis of your digital ecosystem to ensure that we maximise the value of our services to your needs and situation.

Understanding your digital ecosystem is fundamental as it will help us to position your needs regarding the three levels of intervention below:

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Our services

The Basics

Is your digital ecosystem up to date?

Regardless of your digital maturity, we make sure your digital foundations are good and relevant to your needs.

We also prioritise according to your situation: there is no point in opening an Instagram account if you are a B2B company just starting out and do not have a website!

Some examples to better understand

… and you wish to establish a digital presence (showcase site, opening of accounts on social networks).

For the same budget, it is possible to achieve much better results on the same ecosystem via Meta’s professional tools, which allow for refined targeting, among other things.

If you are new to using these, you may not need the best CRM on the market for your initial efforts, a lower cost solution will probably suffice while the groundwork is being laid.

The fundamentals

  • Google Ads
  • Google Tag Manager
  • Google Analytics 4
  • Google My Business
  • Search Console
  • Meta Business Manager
  • Meta Pixel/API
  • Domain Name Verification
  • H1, H2, H3 structure, …
  • Title tag
  • Meta Description
  • Alt Texts

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Our services

The Optimisation

Is your digital ecosystem optimised?

Before suggesting new digital approaches, with all the time and investment that this sometimes entails, we would probably recommend that you work on what you already have to improve and optimise it!

Small improvements here and there can lead to great progress, and relatively quickly. After analysing your situation, and always according to your needs, we’ll recommend which improvements to incorporate and in what order of priority.

Some examples to better understand

If your website is not optimised in terms of content and/or performance, Google will send you traffic via the campaign but will penalise you heavily because it considers the quality of your landing page to be inferior. As a result, you’ll spend a lot more to get mediocre results.

Not all are lost, with the right message and/or the right technique we will get some of them back.

We optimise your site to make it perform better (speed, accessibility, SEO, etc.) and improve its ranking.

Optimisations

Your needs

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Our services

The Growth

Looking to boost your growth?

Digital marketing tools offer huge opportunities for your company to grow. Our role is to guide and advise you in the choice and integration of these tools.

For some, this will mean simply rolling out your communications across new, as yet unexplored channels. For others, perhaps already more advanced, it will involve refining your acquisition funnel, implementing lead scoring or setting up various marketing automation scenarios.

This level of service generally involves medium- to long-term support, while the others can be provided on an ad hoc basis.

Some examples to better understand

Among other things, we’ll use this tool to understand your different customer profiles, which ones are the most profitable and how best to pamper them so that they remain loyal to you. Similarly, we will identify which customers only buy when you offer special offers (discounts, etc.) so that we can target them with specific offers to increase their customer value.

… for example, sports exercises to promote your food supplements or sports equipment. Visitors to these exercises are potential customers, but you don’t necessarily know who they are. We’ll ask them to enter their email address when they consult the 2nd exercise, so that we can contact them later with an offer tailored to their needs.

We may recommend that you first optimise certain elements of your digital ecosystem, or even create certain foundations necessary for growth. 

The fundamentals

  • DataStudio
  • Microsoft Power BI