Technical Marketing
Take full advantage of technology to enhance your marketing efforts. Deploy the tools you need to reach your audience more effectively.
The role of MarTech in Web Analytics & Search Engine Optimisation
01
Data-driven marketing
01
Data-driven marketing
Use your customer data to guide your marketing decisions and actions.
More effective marketing for personalized customer experiences.
Experts in data-driven marketing and lead nurturing, we use the best current platforms to offer you advanced data collection, measurement and activation strategies, all while respecting the Swiss nLPD and the European GDPR.
We generate, qualify and track your leads throughout the sales funnel.
We ensure seamless integration with your CRM, Sales Force Automation and Marketing Automation platforms.
We centralize all these elements (and more) on the appropriate Business Intelligence platforms, in order to provide you with detailed reports and dashboards.
Use your customer data to guide your marketing decisions and actions.
Our MarTech services :
More effective marketing for personalized customer experiences.
Experts in data-driven marketing and lead nurturing, we use the best current platforms to offer you advanced data collection, measurement and activation strategies, all while respecting the Swiss nLPD and the European GDPR.
We generate, qualify and track your leads throughout the sales funnel.
We ensure seamless integration with your CRM, Sales Force Automation and Marketing Automation platforms.
We centralize all these elements (and more) on the appropriate Business Intelligence platforms, in order to provide you with detailed reports and dashboards.
02
Marketing CRM
02
Marketing CRM
Centralize, manage, and leverage your prospect and customer data to optimize your business relationships.
Clearly track the customer journey, automate certain marketing actions, and analyze behavior to deliver personalized messages at the right time.
Centralize, manage, and leverage your prospect and customer data to optimize your business relationships.
Clearly track the customer journey, automate certain marketing actions, and analyze behavior to deliver personalized messages at the right time.
By facilitating segmentation, loyalty and engagement, your marketing CRM becomes an essential lever for improving the effectiveness of marketing actions, strengthening customer satisfaction and increasing the overall performance of your business.
Which CRM should I choose?
As ActiveCampaign and Brevo specialists, we recommend the CRM best suited to your situation. The most comprehensive CRM isn’t necessarily the best fit for your needs. Every business is different, and we’re here to guide and support you in your choice.
Want to learn more about CRM selection criteria? Check out our article on the subject.
By facilitating segmentation, loyalty and engagement, your marketing CRM becomes an essential lever for improving the effectiveness of marketing actions, strengthening customer satisfaction and increasing the overall performance of your business.
Which CRM should I choose?
As ActiveCampaign and Brevo specialists, we recommend the CRM best suited to your situation. The most comprehensive CRM isn’t necessarily the best fit for your needs. Every business is different, and we’re here to guide and support you in your choice.
Want to learn more about CRM selection criteria? Check out our article on the subject.
Setting
Implementation of the tool
We implement your CRM and integrate it into your digital ecosystem.
To prevent your marketing emails from ending up in spam, we also manage all aspects related to domain name identification, as well as SPF, DKIM and DMARC records.
Cleaning & Structuring
Your database, a gold mine!
Do you already have a CRM, but you’re not using it to its full potential? No problem, we’ll clean up your database and structure it with you. The goal is to provide you with a healthy and fully usable database for your future marketing actions.
GDPR and nLPD compliance
Data protection
We support you to preserve the quality of your data and avoid legal compliance problems (GDPR, nLPD).
Setting
Implementation of the tool
We implement your CRM and integrate it into your digital ecosystem.
To prevent your marketing emails from ending up in spam, we also manage all aspects related to domain name identification, as well as SPF, DKIM and DMARC records.
Cleaning & Structuring
Your database, a gold mine!
Do you already have a CRM, but you’re not using it to its full potential? No problem, we’ll clean up your database and structure it with you. The goal is to provide you with a healthy and fully usable database for your future marketing actions.
GDPR and nLPD compliance
Data protection
We support you to preserve the quality of your data and avoid legal compliance problems (GDPR, nLPD).
03
Data activation
03
Data activation
Once your CRM is implemented, we work with you to unlock its full potential and convert your prospects into customers.
We help you grow your database and fully activate it by capturing and measuring the customer journey.
Once your CRM is implemented, we work with you to unlock its full potential and convert your prospects into customers.
We help you grow your database and fully activate it by capturing and measuring the customer journey.
Attract visitors and transform them into qualified leads
We help you implement the most relevant data activation strategies for your situation.
Whether through organic search engine optimization (SEO), the creation of paid advertising campaigns (SEA), or work on your website (such as an improved user experience), we have the expertise to attract and captivate your future customers!
The primary objective is usually to obtain an email address and other information about the contact, so that you can record it in your database and contact it later.
Using various proven techniques, we then help you to effectively qualify your contacts.
Enrich your database and convert a lead into a customer
Following the implementation of the appropriate strategy, your database grows.
We then help you segment your leads based on their actions, and target them with the right message, at the right time, on the right platform throughout their customer journey, in order to establish a personalized relationship with each of them!
The goal is to automate this marketing process via marketing automation scenarios and save you precious time!
Attract visitors and transform them into qualified leads
We help you implement the most relevant data activation strategies for your situation.
Whether through organic search engine optimization (SEO), the creation of paid advertising campaigns (SEA), or work on your website (such as an improved user experience), we have the expertise to attract and captivate your future customers!
The primary objective is usually to obtain an email address and other information about the contact, so that you can record it in your database and contact it later.
Using various proven techniques, we then help you to effectively qualify your contacts.
Enrich your database and convert a lead into a customer
Following the implementation of the appropriate strategy, your database grows.
We then help you segment your leads based on their actions, and target them with the right message, at the right time, on the right platform throughout their customer journey, in order to establish a personalized relationship with each of them!
The goal is to automate this marketing process via marketing automation scenarios and save you precious time!
04
Marketing Automation
04
Marketing Automation
Your CRM is implemented, segmented, and running at full capacity.
We help you automate repetitive marketing actions, such as sending emails, managing campaigns, and scoring leads, based on user behavior or profiles.
Your CRM is implemented, segmented, and running at full capacity.
We help you automate repetitive marketing actions, such as sending emails, managing campaigns, and scoring leads, based on user behavior or profiles.
Maximum efficiency
Thanks to predefined or custom-created scenarios, we help you deliver the right message, to the right person, at the right time, without constant manual intervention.
This automation improves the efficiency of marketing teams, enhances the personalization of interactions, and contributes to better lead conversion while optimizing time and resources.
Significant time savings
Through our numerous regional, national and international mandates in the B2B and B2C sectors, our experience has shown us that the return on investment and time savings of such automated processes can be incredibly impactful for SMEs and start-ups.
Maximum efficiency
Thanks to predefined or custom-created scenarios, we help you deliver the right message, to the right person, at the right time, without constant manual intervention.
This automation improves the efficiency of marketing teams, enhances the personalization of interactions, and contributes to better lead conversion while optimizing time and resources.
Significant time savings
Through our numerous regional, national and international mandates in the B2B and B2C sectors, our experience has shown us that the return on investment and time savings of such automated processes can be incredibly impactful for SMEs and start-ups.
05
Traffic analysis
05
Traffic analysis
Google Analytics (GA4) is the ideal tool for getting the most out of your customer data. It allows you to analyse the behaviour of people who visit your site.
Combined with Google Tag Manager (GTM), it also allows you to measure what you want on your website.
When properly configured, these tools allow you to analyze user behavior on your website. They also enable you to measure all your web marketing actions, such as the effectiveness of your digital campaigns, the efficiency of your SEO efforts, and the improvement of the user experience on your website.
Our agency implements Google Analytics 4 and/or Google Tag Manager and configures them on your website so that you can measure what you want. We offer you personalized targeting techniques. These tools are essential for any strategic approach to digital marketing.
Google Analytics (GA4) is the ideal tool for getting the most out of your customer data. It allows you to analyse the behaviour of people who visit your site.
Combined with Google Tag Manager (GTM), it also allows you to measure what you want on your website.
When properly configured, these tools allow you to analyze user behavior on your website. They also enable you to measure all your web marketing actions, such as the effectiveness of your digital campaigns, the efficiency of your SEO efforts, and the improvement of the user experience on your website.
Our agency implements Google Analytics 4 and/or Google Tag Manager and configures them on your website so that you can measure what you want. We offer you personalized targeting techniques. These tools are essential for any strategic approach to digital marketing.
06
Business Intelligence - Looker Studio
06
Business Intelligence - Looker Studio
Data centralisation
View all your measurements in a single interface
We create a personalized dashboard for you, simple and quick to analyze. This solution therefore represents a real time saving for the person who uses it, especially since it is possible (and easy) to share the dashboard.
Advantage
Your data in real time
Thanks to real-time data, you can effectively communicate up-to-date results and make immediate decisions.
Data centralisation
View all your measurements in a single interface
We create a personalized dashboard for you, simple and quick to analyze. This solution therefore represents a real time saving for the person who uses it, especially since it is possible (and easy) to share the dashboard.
Advantage
Your data in real time
Thanks to real-time data, you can effectively communicate up-to-date results and make immediate decisions.