Marketing Automation

Do more with less.

Optimize your communication while saving precious time with targeted automatic emails and / or sms throughout the customer journey. Lead scoring, optimization of the sales funnel, creation of scenarios, updating your database … We take care of everything!

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What is Marketing Automation?

 

As the name suggests, it’s all about automating certain tasks in your marketing and sales process. We are thinking in particular of sending emails or text messages, but this also concerns contact segmentation, optimization of sales funnel, lead scoring or even lead nurturing.

In concrete terms, this involves creating scenarios within specialised software, which trigger an automatic action when certain predefined criteria are met. These scenarios can be very simple (for example, if the current date corresponds to the birthday entered by a customer, a personalised email is sent), but they can also be very refined and specialised.

Marketing Automation has developed rapidly in recent years thanks to technological and digital advances, and its success is well deserved. Indeed, when well executed and implemented, it allows any company (large or small) to greatly improve its customer relations while saving precious time for marketers.

Our specialists will help you save time, optimise your customer relations and develop your business!

Whatever the software

HubSpot, ActiveCampaign, Sendinblue, SalesForce, Autopilot, and many others! Whatever software you use, we master it.

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Scenarios

Just like a film, a marketing automation cannot be of high quality if the script is not adapted. Working with you, we determine on a case-by-case basis which scripts should be implemented according to your marketing strategy.

Segmentation, Lead scoring & Lead nurturing

We help you rank your prospects according to their actions, and target them with the right message, at the right time, on the right medium, in order to establish a personalized relationship with each of them!

 

Retention

“It costs five times more to acquire a new customer than to keep one.”

Let us build customer loyalty through well-defined strategic approaches via marketing automation.

 

 

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Thanks to our expertise, we can advise you on the most suitable software for your needs.

The question is : which marketing automation software to choose? At The Swiss Peak we have the expertise and experience to find the right software for you. The most complete software is not necessarily the most recommended, just as the software used by your competitor is not necessarily the one you need! Every business is different, we are here to guide and support you in your choice.