A MarTech agency
We offer the latest technical digital marketing tools and innovative strategies to ensure our customers’ commercial success.
MarTech, or how to do more with less!
01
Definition
What is MarTech ?
As you will probably have realised, the term 'MarTech' is a combination of two words: marketing and technology. MarTech is therefore defined as all the new technologies used for marketing.
Thanks to the implementation of sophisticated and appropriate technological solutions, the planning and management of marketing campaigns are becoming more precise, more personalised and more automated! The aim is to expose digital customers to messages that are ever more relevant, and to provide them with offers that match their real expectations.
The panoply of services and platforms encompassed by MarTech includes analytics, lead management, CRM, CMS, social media management and marketing automation platforms.
These services and platforms harvest data and information obtained through Big Data, a veritable pillar of MarTech.
02
MarTech
The benefits
Significant time savings
Meeting the challenges of the digital age
Delivering a smooth, customer-centric experience is a key challenge for any business that cares about its customer relationships. With the multiplication of channels and customer interactions complicating the execution of marketing operations,MarTech has the advantage of enabling the automation of many processes, with considerable time savings as a result. An innovative digital ecosystem makes it easier to manage the various marketing channels.
Big data - Data analysis
Data-driven decision making!
Data is collected using measurement tools set up within your digital ecosystem. This data is analysed by our marketing specialists (or your dedicated in-house team) and, based on this analysis, better strategic decisions are made. In this way, you can better understand the behaviour of your customers and prospects and quickly identify new trends.
So data prevails over opinion!
03
Always
Be at the cutting edge
To ensure that we have the expertise to recommend the best digital tools for your situation, our agency is constantly learning about new developments on the market.
We regularly attend the DES (Digital Entreprise Show) in Spain – the world’s leading event on digital transformation – to keep abreast of the latest trends in the digital world.
The employees of our agency have multiple certifications depending on their area of expertise:
- Meta Certified Digital Marketing Associate
- IBM Design Thinking Practitioner
- Hubspot Inbound Marketing & Sales Marketing Specialist
- E-mail Marketing Certification Sendinblue, ActiveCampaign & SalesForce Marketing Cloud
- Google Analytics – Advanced
- Google Partner, Search, Display and Shopping Certifications